Services
CRM for Schools and Colleges: Admissions That Do Not Leak
Education CRM is admissions, and admissions leaks at the handovers. An enquiry arrives by phone, a different person runs the open day, a third chases the application, and nobody can say how many families were lost between those steps or why. The number that changes decisions is conversion by enquiry source and by stage across a full cycle. Most institutions we work with have never had it, and are surprised by which channel enrols students rather than merely generating interest.
What usually breaks here
- Admissions, attendance and results tracked in disconnected files with no audit trail
- Fee collection and reconciliation consuming administrative weeks each term
- Parents and students phoning for information a portal should answer
- Reporting to boards and regulators assembled by hand each cycle
What changes
- Every enquiry captured automatically and assigned within minutes, from every channel
- Complete relationship history — contacts, conversations, quotes — owned by the company
- A live pipeline with stages, values and probabilities the whole team maintains
- Source tracking from first click to closed deal — you see which channels produce revenue
- Templated quotes, automated reminders and a cadence the system enforces
Questions we get from this sector
Usually yes, and deliberately. The CRM handles people who are not yet students; the student system handles those who are. What matters is a clean handover at enrolment so a family's history is not retyped — not merging the two into one system that does both jobs poorly.
By tracking enquiry source through to enrolment rather than to enquiry volume. Open days and paid advertising often show very different conversion rates, and the cheaper source per enquiry is frequently the more expensive one per enrolled student. That comparison needs a full cycle before it is trustworthy.
Templated but stage-aware messages, sent from the CRM so every touch is logged against the family. The common failure is enthusiastic early contact followed by silence at exactly the point a family is comparing you with the institution that kept in touch.
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One business, several European markets — found in each language, compliant in each jurisdiction, cited by AI assistants in all of them.
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Tell us what is slowing your business down
Send us your goals and current setup. Within 48 hours you get a written assessment with a recommended approach, a realistic timeline and an honest budget range.